Posted on: 26 May 2014

Zonnebloem Wines showcased its new positioning and current vintage wines at a glamorous city event in April. The occasion was also an opportunity to introduce guests to Haldane Martin, the leading South African designer commissioned to create statement merchandising units to express the venerable brand in an exciting contemporary light.

Before lunch, guests were treated to three vintage Zonnebloem Pinotage wines: a 1975, 1982 and 1995 to underscore just how age-worthy the brand’s reds can be. A sampling of current vintage wines was then served with an innovative menu that gave an inventive expression to several classic dishes.

Global marketing manager, Dè-Mari Kellerman told the group that Zonnebloem’s success is premised on the promise of classical wines with contemporary styling. “That is why the brand remains so appealing to South Africans. It’s the reason for strong growth in a generally muted market.

“We are crafting what we call contemporary classics, consistently offering well-made, well-balanced wines, where flavour is backed by structure. That is what keeps Zonnebloem relevant, amidst an ever-growing profusion of choices.”

To view a video highlighting the Zonnebloem and Haldane Martin collaboration, please go to https://vimeo.com/93981217.